The February 8th edition of the Jewish News featured a front-page story on the new JCRC Executive Director Paul Rockower. In the article, Rockower reflected on his background in public diplomacy and how it applies to his work in Phoenix:
“Soft power basically means someone’s influence, and it’s a concept I’m going to come back to a lot in my work,” Rockower said. “We in the Jewish community have a lot of soft power; the power of our influence and the examples of our leadership mean a lot to other external groups. I think the view from outside is that we’re a lot stronger and cohesive as a community than sometimes we give ourselves credit for.”